Denise L. Poon is a strategic communications and media relations leader with a journalist newsroom foundation and proven track record of shaping public-facing narratives that connect with and move audiences and stakeholders across broadcast, digital and emerging platforms.
Driven by a lifelong curiosity about people and the world, her career has taken her from breaking news front lines, the U.S. southern border, to remote villages globally and to Hollywood’s red carpets- bringing two decades of frontline reporting and strategic communications expertise to every partnership.
As Principal of Creative Streamline, she turns everyday scenes and extraordinary moments into stories that spark connection, compassion, and change. Denise partners with media organizations, C-suite executives and mission-driven organizations to translate complex issues into clear storytelling, delivering accurate, diverse and emotionally resonant narratives that inform, entertain and connect audiences across platforms.
With deep expertise in video storytelling, earned media, executive messaging, crisis communications and public affairs, Denise delivers narratives that inform, engage and inspire. Her multifaceted skill set means clients gain a strategic partner who understands both the newsroom and the boardroom- someone who can navigate high-stakes moments with composure and craft stories that cut through the noise and drama.
Her career has followed the pulse of events shaping our time-guiding viewers through natural disasters and protests, uncovering ancient archeological secrets, and celebrating creativity. Denise has built lasting relationships with colleagues and editorial decision makers at ABC, CBS, CNN,FOX, NBC, PBS, Discovery and beyond, bringing authenticity and trust to every story through careful listening and cultural sensitivity.
Whether producing a network exclusive, covering breaking news, creating long format specials, amplifying courageous voices or advising leaders on communications strategy, Denise approaches every story and project with clarity, dignity and heart. Her clients benefit from a rare combination: a journalist’s instincts for what resonates, a strategist’s eye for opportunity and a storyteller’s commitment to authenticity and truth. For her, storytelling isn’t just a profession-it’s a way to build understanding, compassion and connection in our rapidly changing world.
Creative Streamline is certified as DBE/MBE/WBE and Small Local Business (SLB) with the City of Los Angeles.
