Experience

Denise L. Poon understands the power and influence of the media.

As an accomplished Multimedia Consultant, Broadcast Producer, Online Content Provider & Writer, her career spans over 15 years of broad-based multimedia production.

Denise’s professional experience includes work in Network News, Entertainment, Feature, Reality, Live Satellite, short & long format broadcast television on national & international stories for diverse audiences, Online Multimedia content, Corporate Communications strategy, and Non-Profit Organization branding.

As Principal of Creative Streamline, Denise is dedicated to working with media companies and businesses to develop, clarify and effectively communicate comprehensive information. Her work has aired on ABC, CBS , CNN, FOX, NBC, PBS & E!.

She has been part of successful competitive news gathering and Emmy award winning teams on some of the most notable stories during our lifetime — coverage of the 9/11 terrorist attacks, Tucson shootings, Columbine High School shootings, JonBenet Ramsey case, Death of Princess Diana, OJ Simpson, Michael Jackson & Scott Peterson trials, national & international natural disasters.

Fueled by curiosity and the pursuit of justice, her thorough & probing investigative journalism has included hidden camera, undercover surveillance, and comprehensive public document research & retrieval. She’s advanced those skills on consumer rights & safety coverage, which have led to government regulation changes.

Currently, she produces tape segments and live-shot guests for CBS This Morning, with Charlie Rose, Gayle King and Norah O’Donnell, covering breaking news, politics, health, money, lifestyle and pop culture.

Longer format broadcast producing at DATELINE NBC, includes nearly eight years of contributing to the network news magazine show.

With America’s Most Wanted, Denise helped bring justice for victims and their families by producing segments on outstanding fugitives. Public response to these emotional victim case stories resulted in numerous direct fugitive apprehensions. For the story of three missing businessmen, she traveled to the Philippines and located the crime scene in a remote, mountainous terrain known for treacherous insurgent activity.

A graduate of UC Berkeley, Denise also earned a MA in Journalism from the University of Southern California. Active in the community and the Asian American Journalists Association, she was selected as AAJA Chapter President of the Year in 2001. She is best known for many years of event leadership, sponsorship and fundraising development for Trivia Bowl, the chapter’s signature “fun-raising” event and the innovative, V3 Digital Media Conference (V3con).

Creative Streamline is a DBE/MBE/WBE company & Small Local Business (SLB) with the City of Los Angeles.